Privacy Policy

Privacy Policy and Personal Data Processing

Information pursuant to Article 13 of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 for visitors to the SEO Tester website and users of the services offered

The data collected through this website is divided into:

Navigation Data
This category includes the IP addresses or domain names of the computers used by the users, which are connected to the website, the URI (Uniform Resource Identifier) addresses of the requested resources, as well as other parameters related to the HTTP protocol and information about the user’s operating system and computer environment. This data is used solely for the anonymous statistical analysis of website usage and to monitor the proper functioning of the website. The data may be used to determine responsibility in the case of alleged crimes related to the website.

Data Provided Voluntarily by the User
The voluntary, explicit, and intentional sending of emails to the addresses provided on this website will lead to the subsequent collection of the sender's address, which is necessary to respond to inquiries, as well as other personal data provided in the message.

Cookies
No personal data of the users is collected in this context by the website. No cookies are used to transmit personal data, and no persistent cookies or tracking systems are used. We remind users that they can disable the functionality of cookies at any time through their browser settings or be informed when cookies are received, and refuse consent for data transmission.

Except for the automatically collected data (navigation data), the provision of other information through forms or emails is voluntary and spontaneous. Failure to send this information may simply result in the inability to satisfactorily process inquiries.

Legal Basis for Data Processing
The processing of personal data is based on the following legal grounds:

• User consent: When the user voluntarily provides personal data, for example, by filling out forms or contacting via email.
• Contract performance: When the processing of personal data is necessary to fulfill a contract with the user or to take pre-contractual steps.
• Legitimate interests of the data controller: When the processing is necessary for the legitimate interests of the data controller, such as improving services or detecting abuse.

Location of Data Storage
The data is stored on the server of the provider hosting the website (seotester.co.uk) only for navigation data. Other communications are stored in the data processing facilities of SEO Tester, except for cookies, which are stored on users' computers.

Data Retention Period
Personal data is only stored for as long as necessary to fulfill the purposes for which it was collected or as required by law. Navigation data is typically retained for a limited time to resolve technical issues and ensure the security of the website.

Rights of Data Subjects
In accordance with the UK GDPR and the Data Protection Act 2018, users have the following rights:

• Right of access: The user has the right to know whether and which personal data are being processed.
• Right of rectification: The user has the right to have inaccurate or incomplete personal data corrected.
• Right to erasure (Right to be forgotten): The user can request the deletion of their personal data if it is no longer necessary or if the processing is unlawful.
• Right to restriction of processing: The user can request the restriction of the processing of their personal data, for example, if they dispute the accuracy of the data.
• Right to object: The user can object to the processing of their personal data if it is based on a legitimate interest.
• Right to data portability: The user has the right to receive their personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.

To exercise these rights, the user can make a request to the data controller using the contact methods provided on the website.

Data Controller
The data controller is SEO Tester. You can contact the data controller using the following contact information:

Email: business@seotester.co.uk

Under Article 7 of the Data Protection Act 2018 and the UK GDPR, users have the right to access their personal data at any time and request correction, deletion, or restriction of processing.

Data Protection Act 2018, Section 7 – Right to access personal data and other rights.